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IHADA - 啫喱软膏型治疗药









IHADA - Prescreed AA

Eliminate skin inflammation, treat eczema, dermatitis, and itching. Leaves skin moist and smooth. Contains no steroids, the same weak acidity as the skin, skin-friendly and low-irritation design without fragrance and color. Can also be used on children's skin. Newly developed emulsification technology that effectively uses "Alpha Gel". From heavy feel to smooth feel.



First clean the affected area such as cleansing. Take an appropriate amount in your hand. Apply on areas that feel uncomfortable.

Use several times a day if needs.

IHADA - Acne Cure Cream

SKU: 4987415030630
Excluding Sales Tax |
  • SHISEIDO - IHADA is medicine for the skin. 
    I designed this package for the brand renewal. 
    When I researched the market, I found that many women preferred to use non-steroidal medication. Ihada has been a non-steroidal medication from the beginning, and when I realised this fact, I decided to add a "non-steroid" label to the bottle.
    By positioning Ihada as a non-steroid brand, we can differentiate ourselves in the market as there has never been a non-steroid brand before.

    Unlike the typical steroid based products that use designs that portray immediate results and potency, I focused on something that one's skin can use for a long time without any worries, and a sense of honesty — like a friend that one can depend on. 
    As for the colors, they are all unified under blue, orange, and white to create an image of healthy skin. 
    The illustration also focuses on a sense of security and approachability with a tone that one can lean closer into. (As many steroid type packaging display symptoms and have a masculine feel), the logo was made as simple as possible, to communicate cleanness and strength; and a sense of warmth and functionality. 

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