IHADA - 啫喱软膏型治疗药
不含类固醇、与肌肤相同的弱酸性，无酒精的亲肤基础处方。
涂上即变透明的啫喱软膏均匀分布于患处，将刺激控制在最小范围，避免患处负担的亲肤设计。通过将油分降到最低，实现了上妆均匀、不花妆及肌肤清爽感。散发着有药效感的绿茶清香。
满足“只想准确涂于患处”的需求，便于取用适量药膏的细尖管口。不会被污染的管口设计，清洁方便。
使用方法：
每天数次，用肥皂洁面后，适量涂于患处。
首先进行洁面等患处清洁。取适量于手中。涂抹在感觉不适的部位。
IHADA - Acne Cure Cream
Excluding steroids, the same weakly acidic, alcohol-free skin-friendly basic prescription as skin. The transparent and transparent gel ointment is evenly distributed on the affected area to minimize the irritation and avoid the burden on the affected area. By reducing the oil content to a minimum, it achieves uniform makeup, without makeup and fresh skin. It exudes medicinal green tea fragrance. To meet the needs of "just want to accurately apply to the affected area", appropriately take a thin tip of an appropriate amount of ointment. No spoiler nozzle design, easy to clean.
usages：
First clean the affected area such as cleansing. Take an appropriate amount in your hand. Apply on areas that feel uncomfortable.
Use several times a day if needs.
IHADA - Acne Cure Cream
SHISEIDO - IHADA is medicine for the skin.
I designed this package for the brand renewal.
When I researched the market, I found that many women preferred to use non-steroidal medication. Ihada has been a non-steroidal medication from the beginning, and when I realised this fact, I decided to add a "non-steroid" label to the bottle.
By positioning Ihada as a non-steroid brand, we can differentiate ourselves in the market as there has never been a non-steroid brand before.Unlike the typical steroid based products that use designs that portray immediate results and potency, I focused on something that one's skin can use for a long time without any worries, and a sense of honesty — like a friend that one can depend on.
As for the colors, they are all unified under blue, orange, and white to create an image of healthy skin.
The illustration also focuses on a sense of security and approachability with a tone that one can lean closer into. (As many steroid type packaging display symptoms and have a masculine feel), the logo was made as simple as possible, to communicate cleanness and strength; and a sense of warmth and functionality.